Monday, 28 January 2013

Power Of Produser's...


Hi,
My names Luzinda and Im a produser.
No it’s not a transcript of an AA meeting but it is just as addictive.
Don’t believe me?? Ask the hundreds of millions of YouTube users throughout the world.
Being able to produce as well as consume I believe is an amazing thing. The way social media has formed especially over the past 10 years has left us in a world of ability. We can edit wikis, express our feelings through blogs or create YouTube videos to get our voices heard. Having the ability to express something to such a wide audience throughout the world is an addictive activity. You want to get a reaction, you want to see if people are interested and their views on what you have to say. Years ago you could speak to family and friends about a topic, now you can speak to the world.

I access content that has been created through produsage on a daily basis. If I ever get bored I jump straight onto YouTube and find hours of entertainment from thousands of produsers. Along with these hundreds of thousands of produsers comes ethics of copyright and law infringements. YouTube claim to take copyright very seriously and have introduced ground breaking technology called ContentID which helps uses find their content on YouTube and have the ability to block it, leave it up or make money from it “Content ID scans over 100 years of video every day and is used by over 1000 partners, including every major US network broadcaster, movie studio, and record label.” (Frequently Asked Questions). 

Podusage fits in perfectly and is a major example of Jenkins’ views of participatory culture. People are acting not only as consumer, but produsers also. It is though recent technology advancements that has given ability for Participatory culture to enhance rapidly.  From ‘Charlie Bit Me’ to the discovery of ‘Justin Beiber’ YouTube has given the ability for superstars to be found and acknowledged (Not_It, 2012). That and a whole lot of Bieber Fever. Audience attention and numbers are a very important part of produsage “contributions may be major or minor, substantial or insubstantial, take the form of useful content or the form of social engagement in or administrative services to the community, but they are nonetheless all valuable to the overall project. (Snurb, 2007)”

Produsage has exploded, especially in the last ten years. It is so popular because voices are being heard and people are free to express their ideas, talent and abilities to the world. It will continue to grow in the future I am sure of it. Not only because of the audience numbers it has attracted, but the power of some of these viewers. Through more hits comes more views, through ore views increases interest, through interest attracts media and through media anything is possible.


References

Not_It, 2012, ‘Five People who got Famous because of YouTube’, ItThing, viewed 29th January 2013, http://itthing.com/5-people-who-got-famous-because-of-youtube

Frequently Asked Questions, YouTube, viewed 29th January 2013, http://www.youtube.com/t/faq

Snurb, 2007, ‘Open Participation, Communal Evaluation’, Producage.org, viewed 29th January 2012, http://produsage.org/node/11

3 comments:

  1. I love how you mentioned Justin beiber getting discovered on uTube! I hadn't even thought of that, and although I am a tad bit older than him I do think maybe some discoveries are better left where they are lol. Personal opinion of course. I too jump on uTube whenever I am bored, and have spent many a night watching videos that made me laugh till I cried!

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  2. I also want to give you props to mentioning JB being found on youtube. i also focused my blog around youtube, it is a tool I use everyday, even for my studies. great work look forward to reading more

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  3. I, too, enjoy producing content online... and it is nice having the tools to enable us the opportunity. It sure has “left us in a world of ability”.

    Your paragraph on ethics of copyright and law infringements was great to read- YouTube’s ContentID having the the ”ability to block it, leave it up or make money from it.” This is an area I did not concentrate on within my produsage post. Within Youtube’s copyright tips, it states “The way to ensure that your video doesn't infringe someone else's copyright is to use your skills and imagination to create something completely original.” A great deal of the content uploaded to YouTube is a transformation of another’s work. Further, I am not aware of any time where this type of re-edited content has been completely removed from YouTube. I wonder how this will pan out for produsage?


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