Hi,
My names Luzinda and Im a produser.
No it’s not a transcript of an AA meeting
but it is just as addictive.
Don’t believe me?? Ask the hundreds of millions
of YouTube users throughout the world.
Being able to produce as well as consume I
believe is an amazing thing. The way social media has formed especially over
the past 10 years has left us in a world of ability. We can edit wikis, express
our feelings through blogs or create YouTube videos to get our voices heard.
Having the ability to express something to such a wide audience throughout the
world is an addictive activity. You want to get a reaction, you want to see if
people are interested and their views on what you have to say. Years ago you
could speak to family and friends about a topic, now you can speak to the
world.
I access content that has been created
through produsage on a daily basis. If I ever get bored I jump straight onto
YouTube and find hours of entertainment from thousands of produsers. Along with
these hundreds of thousands of produsers comes ethics of copyright and law infringements.
YouTube claim to take copyright very seriously and have introduced ground
breaking technology called ContentID which helps uses find their content on YouTube
and have the ability to block it, leave it up or make money from it “Content ID scans over 100 years
of video every day and is used by over 1000 partners, including every major US
network broadcaster, movie studio, and record label.” (Frequently Asked Questions).
Podusage
fits in perfectly and is a major example of Jenkins’ views of participatory
culture. People are acting not only as consumer, but produsers also. It is
though recent technology advancements that has given ability for Participatory
culture to enhance rapidly. From ‘Charlie
Bit Me’ to the discovery of ‘Justin Beiber’ YouTube has given the ability for
superstars to be found and acknowledged (Not_It, 2012). That and a whole lot of
Bieber Fever. Audience attention and numbers are a very important part of
produsage “contributions may be major or minor, substantial or
insubstantial, take the form of useful content or the form of social engagement
in or administrative services to the community, but they are nonetheless all
valuable to the overall project. (Snurb, 2007)”
Produsage
has exploded, especially in the last ten years. It is so popular because
voices are being heard and people are free to express their ideas, talent and
abilities to the world. It will continue to grow in the future I am sure of it.
Not only because of the audience numbers it has attracted, but the power of
some of these viewers. Through more hits comes more views, through ore views
increases interest, through interest attracts media and through media anything
is possible.
References
Not_It,
2012, ‘Five People who got Famous because
of YouTube’, ItThing, viewed 29th January 2013, http://itthing.com/5-people-who-got-famous-because-of-youtube
Frequently Asked Questions, YouTube, viewed 29th
January 2013, http://www.youtube.com/t/faq
Snurb,
2007, ‘Open Participation, Communal
Evaluation’, Producage.org, viewed 29th January 2012, http://produsage.org/node/11
